The Zukeen Diaries, Vol. 2: Designing a Mag with Will


Welcome to another installment of The Zukeen Diaries, another sporadic update from the friendly folk at that magazine slash website you might have heard of slash follow called Hello Zukeen.

The idea behind The Zukeen Diaries was to publish entries documenting the making of Issue 3. That way, if we spam people hard enough, someone might actually buy a copy. Our fingers are crossed. So here's an update: the photos and words are mostly pulled and Will is ankles deep laying the mag out in his bedroom lair/ design suite. It's looking gorgeous. 

Yup. So, let's cut to the chase. how to design a magazine with Hello Zukeen's designer/ art director Will Meehan in four easy steps. Will doesn't know about this entry. He's going to murder me.

1. Environment

Environment is everything. Surround yourself with tastefully selected pieces of art to get yourself in the zone. Minimal, clean, a little bit of clutter, maybe a few cameras for good measure. Ideally, you'll want a few pieces of your own art. See that painting of the femme fatale smoking a cigarette in the corner? Will did it. Those framed photographs. Will took them. Those painted milk bottles? You wouldn't believe it, Will too. As an artist, lying in the shadow of your own creative genius helps to ease the pain of crippling self-doubt and uncertainty.

2. Music

This is all you need:

3. Poise

The swivel chair and desk combo is out dated and completely out of fashion. As an out-there creative, you'll want to work in the strangest poses possible. Standing desks are good, but not ideal. Lying on the floor is Will's latest. I think it's good for the blood flow. Or his chakrahs. Something like that. 

4. Design It

Actually designing the magazine is the least important step. Don't fret. Creative genius comes like the wind. It will gale and lull. Mania too. At points it may feel like the world is crumbling down onto you and your stupid little magazine. This is an unavoidable hurdle, probably an evolutionary flaw. There is no clear remedy for such existentialism. 

Ignore all deadlines. And don't listen to anyone. Especially writers. 







Sam Fraser-Baxter